I know we all have them, TV adverts that drive us nuts. For me, it’s washing powder ads. They drive me crazy, I cannot stand how fake they are.

I mean seriously – who washes clothes with a friend and stare at each other smiling like their lives depend on it? Honestly, I don’t smile when I’m washing clothes. Nor do I lift each piece out and examine it minutely for stains.

Given that we all have to wash clothes, and given that pretty much each washing powder/washing liquid is the same and achieves the same results – why do the washing powder companies go to such lengths and such expense?