I have a site I’ve worked on for years, GRS Sign Company, it’s owned by my family so I have a vested interest to work hard on it. I follow many if not all of the generally gathered advice about SEO/SEM, and I have to say, get generally good results.
But what irritates me to no end is Yahoo and Bing. They don’t notice the site, or barely do so. One of the major pieces of advice especially for Bing is, add quality content, consistently. Interesting, given that GRS updates their site every week with new photos of their work, we write about the work, use keywords efficiently but not overly so. Yet, in search results in Bing, we’re never found. Odd don’t you think?
The same thing happens with Yahoo.
Now, one of the ‘advice’ sites I’ve read up on says that Yahoo and Bing like proper use of meta tags. Ok, interesting. So let’s search for ‘corporate signage’ on Bing and this site, www.modelsignage.co.uk, appears No. 1. Just take a look at the <head> section for that. The only meta tag is for http-equiv. The document is relatively old, written in html 4.01 Transitional and it’s table-based layout! Clearly Bing has put a cutting edge site right at the top of 11,500,000 results…
Eggshells. They're all walking on them. Don't want to offend anybody and crack any.