About a year ago I really started to use the BBC iPlayer a lot, it was a good tool at the right time (and if they’re not stupid, they’ll keep it free and expand it).
I tried out Channel 4′s 4oD service at the same time and all they had was this download that made me sign all these digital rights certificates, and basically I thought that it was not for me and I stopped installing it.
I went there yesterday and found they’d changed it. Now you can view their programs on their website for free, and only require the software for programs older than 30 days. Good idea, well done Channel 4. You understand where digital media is going, and you’re on the forefront of the expansion.
I wonder though, is this just for the UK? When I was in the US three years ago, the BBC iPlayer wasn’t available for non-UK people, and I always thought that that was a mistake. I know that for example, NBC programming isn’t available for me, but always thought it a shame. Charging people outside a host nation a minute amount for an episode of a program seems fair, and would probably push that media outlet to the top.
Tags: 4od, iplayer, online television
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