On the TV the other day though, they were saying this really damages Toyota‘s reputation, how are they going to recover and so on, but that to me seemed odd. I mean, they’re doing the right thing, protecting the public from a fault that has been found. How can that be damaging, in the long run, to Toyota’s reputation?

If they had done nothing, that would have been bad. But instead they’re biting the bullet and coming forward and making sure that profits aren’t the most important thing to them – we are. This kind of “let’s get this fixed before anyone else gets hurt” attitude might do them well in the future, assuming the media can stop hyping this up so much.

I’m not the only one that seems to think that this is being overhyped, Investopedia also thinks that we might want to compare this to other recalls, and not jump on the ‘hate Toyota’ bandwagon too soon.