SEO work can be performed by people who think that altering the META tags in a web page’s header are all that is necessary. That of course, is pitifully useless (not to mention very lazy of the SEO ‘expert’).

I have had the chance to work on a Joomla site () in the past couple of months and it has been interesting, not least because it gives me a chance to work on a blog platform other than WordPress (which I am more used to) but because it also shows me the differences and similarities of working with SEO work on both platforms.

One of the things I have noticed is that it is fairly straightforward (if you know how) to rise higher in Google’s search results if you manipulate the right elements on a webpage. Examples of this: (which is at position 3, from one in the many hundreds), (positions 1 & 2, from one in the many hundreds), , , , , and . These have all increase substantially, with the remaining keywords coming up rapidly in the search results - they should all be on the first page within days.